Sinem · Fractional Operations Manager

What I do ✷

A process map

Find the bottleneck

Unwritten context, repeated steps, non-value-added work.

Build the backend

Systems, SOPs, and process digitisation.

Bring in AI when it earns its place

Your Claude Operating System, agents, and connectors.

Optimise delivery

Fewer touches, cleaner handoffs, work that ships without waiting on you.

About me ✷

Who I am, and how I got here

I have spent my career making complicated operations run without the chaos.

Supply chain

photo 1

on the line

I built systems that move things on time

I managed complex systems that got products onto shelves on time, and I built and optimised supply chains that delivered food aid to crisis zones across MENA.

The career break

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stepping back

I stepped back on purpose

I built a Substack on career transitions that grew to around a thousand readers. I learned how to build an audience, a body of work, and a point of view.

Now

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building

I help founders reclaim their time

I help women running founder-led businesses reclaim their time and creativity by deciding where their attention goes on purpose.

Work ✷

Systems I've built so far

The first two run my own business. The third is the one you're reading. Click a folder to open it.

01 · Sinem HQ A Claude operating system I run my whole business from

An AI coworker with structure. A router sends every request to the right part of the business, a memory layer updates itself as the system learns, and a library of skills runs on its own. Notion sits underneath as the task and to-do layer.

The folder system

Sinem HQ/ the router ├─ CLAUDE.md how to act ├─ MEMORY.md what is true ├─ 00_Resources/ priorities · voice ├─ Personal Assistant/ ├─ Content Studio/ ├─ Sinem in Flux/ ├─ Fractional Ops/ ├─ Freelance/ └─ Wiki/ capture · distil · link · index every room has its own CLAUDE.md + MEMORY.md

1 router6 workstationsmemory layerskills library

How it learns: every session feeds the system

Nothing important lives only in my head. The system writes it down, so it compounds.

02 · AI Second Brain Saved links become structured knowledge

I save things on my phone all day. This pipeline catches them, transcribes them, files each one under the right topic, and distils it into notes I can actually use later. Built on Andrej Karpathy's capture, distil, link, index.

The capture pipeline

capture→ distil→ link→ index

Three phone-to-Slack inboxes feed it, one per source:

#instagram-capture #youtube-capture #articles-capture

Each clip files itself under the right topic, gets distilled into a source note, and links to what I already know. No manual filing.

03 · This website Vibe-coded from a blank file, by me and Claude

Designed and built from scratch in Cowork. A token-based design system, reusable structure, accessibility baked in, then a clean path to production. The thing you are reading is the case study.

From blank file to live

Paper Ink Terracotta Green Sticky Washi

Do it yourself · $49

Build your Claude OS $49

Not ready to bring someone in yet? Start here. This is the Claude setup behind my own operation: the structure, the memory, the workstations, the prompts. I packaged it as a template and walked through the build on video, so you can stand up your own version.

The Claude OS template: a router, a memory layer, and a workstation per part of your business.
A step-by-step video walkthrough where I set it up from a blank file.
A starter prompt pack and a setup checklist.

Delivered instantly. The second you pay, you get an email with the template and the walkthrough link. Yours to keep.

Buy · $49

Checkout opens at launch.

Digital product, delivered instantly. By buying it you agree to immediate access and waive the 14-day cancellation right, so all sales are final. Full terms in the Refund Policy.

✷ ✷

Who I work with ✷

You run a founder-led business, a coach, digital business owner, or creator.

You built it, you know it inside out, and now most of it depends on you being available.

I build the backend so your business can run while you think, create, and lead.

My toolkit, in progress

Actively learning. I am deep in the backend tools that make this work right now:

MakeKitManyChat NotionClaude+ whatever a build needs next

Off the clock ✷

A few fun facts

over the Giza pyramids ✷

✷Born in Nevşehir, Turkey, the city famous for its hot-air balloons.

✷Lived on 3 continents and in 5 countries in the last 7 years.

✷Skydived twice, once over the Giza pyramids.

✷Trained life coach through Martha Beck's Wayfinder program.

✷This year, I'm becoming a runner.

Ready when you are

Ready to reclaim your time and creativity?

Let's find your bottleneck and build the system that removes it.

Book a call →

I build the systems that get your business out of your head.